(Remember when Miranda Priestly helpfully broke that down?) Even when fast fashion began to pick up steam at the start of the 2000s, it took brands like Zara several weeks for affordable iterations of runway looks to be available for a mainstream, ready-to-wear market. In previous decades, these brands would often target large fashion houses like Chanel, Prada, and Coach, using designer runway shows and critical responses to eventually inspire the clothes in low-cost stores and budget collections. While the very nature of fashion has often involved reinventing popular themes or motifs, social media’s impact on fast-fashion brands has completely changed how younger generations think about clothing consumption. But on a different stage - TikTok - Gaia’s work isn’t just popular: it’s the latest target of dupe culture.ĭupes, short for duplicates, is the gen-z term for knockoffs clothes - and they’re taking over the online fashion world. The brand Mirror Palais made its New York Fashion Week debut, in large part thanks to the steadfast determination of its founder Marcelo Gaia.
On Tuesday morning, in an LGBTQ-affirming Episcopal church in Greenwich Village, like most New York venues during this week, there was a fashion show.
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