In 2019, Snapchat made around $3 in revenue per user. With more than 280 million active users worldwide, the company receives nearly $1 billion in revenue from its user base alone, totaling $2.5 billion annually with partnerships, ads, sponsorships, and others. The context of Snapchat’s mobile application and revenue models are important in explaining their aversion to non-mobile and/or third-party access to their app.įinancially, Snapchat has a strong incentive to keep users in a specific frame of access where they are most effectively targeted by ads, sponsored posts, and news/influencer stories.Įthically, Snapchat is and has always been marketed on the premise of a closed system. What’s sent in the app, stays in the app. Not only that, messages are automatically deleted after a certain period of time. Snapchat also detects when users attempt to screenshot or screen-share content on the app (like a message or story).Ī notification of the activity is sent to the sender, something similar to “ Friend 1 has screenshotted the conversation,” complete with a timestamp and chronological placement in the message history.
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